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    Exam 6: Understanding Organizations As Customers
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    The People in the Organization Who Actually Use the Product
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The People in the Organization Who Actually Use the Product

Question 185

Question 185

Multiple Choice

The people in the organization who actually use the product or service are referred to as __________,which is one role in the buying center.


A) consumers
B) deciders
C) buyers
D) influencers
E) users

Correct Answer:

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