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    Marketing The Core Study Set 4
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    Exam 5: Understanding Organizations As Customers
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    The People in the Buying Center Who Have the Authority
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The People in the Buying Center Who Have the Authority

Question 28

Question 28

Multiple Choice

The people in the buying center who have the authority to select a supplier and negotiate the terms of the contract are referred to as


A) gatekeepers.
B) deciders.
C) buyers.
D) influencers.
E) users.

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