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LG Is Consumer Electronics Manufacturer and Will Introduce a New

Question 121

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LG is consumer electronics manufacturer and will introduce a new high-quality Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV during the next six months.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most logical target market for your new product?


A) Survivors
B) Believers
C) Experiencers
D) Achievers
E) Innovators

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