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    Exam 4: Understanding Consumer Behavior
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    A Reference Group That a Person Wishes to Be a Member
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A Reference Group That a Person Wishes to Be a Member

Question 152

Question 152

Multiple Choice

A reference group that a person wishes to be a member of or wishes to be associated with is referred to as a(n) __________ group.


A) preference
B) membership
C) aspiration
D) assimilation
E) integrated

Correct Answer:

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