Multiple Choice
A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the teenagers many alternatives-soft drinks,fruit drinks,sport drinks,and bottles of Sunny Delight drink.The ad,which shows the teens happily selecting Sunny Delight over all the other beverages,appeals to the consumers' __________ for liquid refreshment to quench their thirst and attempts to shape their __________ for the advertised product.
A) needs; wants
B) wants; needs
C) wants; cravings
D) cravings; needs
E) needs; preferences
Correct Answer:
Verified
Correct Answer:
Verified
Q66: The value to consumers that comes from
Q111: Some people may assume that for a
Q114: Which of the following statements is an
Q206: The owners of Old School Brand Authentic
Q225: The uncontrollable forces in a marketing decision
Q226: The _ element of the marketing mix
Q228: In the future,3M will make use of
Q230: Robert was running low on cash and
Q232: Many large consulting firms are beginning to
Q237: With respect to the history of American