Which of the Following Was LEAST Challenging as a Pre-Launch

Multiple Choice

Which of the following was LEAST challenging as a pre-launch issue for 3M as it introduced the Post-it Flag Highlighter?

A) manufacturing issues-where will the product be produced?
B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
C) promotion issues-how will 3M tell students the offering exists?
D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores,mass merchandisers,office supply stores,etc.) ?
E) market segmentation issues-who is(are) the target market(s) for this offering?