Which of the Following Statements Best Describe the Textbook Narrative

Multiple Choice

Which of the following statements best describe the textbook narrative on moral persuasion?

A) Moral persuasion is one way to reduce energy consumption, but such thing it is not utility maximizing.
B) Moral persuasion could reduce energy consumption and could enter in people's utility functions.
C) Highlighting the inherent moral obligation to save the environment has been demonstrated to have a weak effect on the reduction of energy consumption.
D) It is difficult to quantify the reduction in energy consumption caused by a raising of moral obligation.