Which of the Following Statements Demonstrates an Understanding of the Importance

Multiple Choice

Which of the following statements demonstrates an understanding of the importance of sunk costs for decision making? I. "Even though I hate my MBA classes, I can't quit because I've spent so much money on tuition."
II) "To break into the market for soap our firm needs to spend $10M on creating an image that is unique to our new product. When deciding whether to develop the new soap, we need to take this marketing cost into account."

A) I only
B) II only
C) Both I and II
D) Neither I nor II