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    Exam 8: Organizational Design and Strategy in a Changing Global Environment
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    KFC Specializes in the Chicken Segment of the Fast-Food Market
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KFC Specializes in the Chicken Segment of the Fast-Food Market

Question 22

Question 22

Multiple Choice

KFC specializes in the chicken segment of the fast-food market. This is an example of a ________ strategy.


A) market penetration
B) focus
C) vertical integration
D) conglomerate diversification

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