A Fundamental Premise of ________ Theory Is That When Making

Multiple Choice

A fundamental premise of ________ theory is that when making decisions, managers need to think in two related ways. First, they need to look forward and anticipate how rivals will respond to their competitive moves and second, managers need to reason backward to determine which moves their company should pursue today given their assessment of how their rivals will respond to various future moves.

A) transaction cost
B) game
C) population ecology
D) institutional