A Discount Appliance Company Is Planning to Advertise Extensively Before

Essay

A discount appliance company is planning to advertise extensively before opening a new store.It has allocated $240,000 for advertising.The objective of the company is to maximize the total number of customers exposed to the firm's ads.Formulate a linear programming problem for the company given the matrix given below and find the optimal solution.
TYPE OF COST PER AD CUSTOMERS (1000s)MAXIMUM
ADVERTISING ($1000s)EXPOSED TO EACH AD NUMBER OF ADS
Radio (R)6 20 20
Television (T)16 40 15
Direct Mail (M)1 5 40
Newspaper (N 5 10 10________