Essay
Firm X is currently selling a consumer good at a standard price,but is also considering cutting its price.The main risk facing the firm concerns the course of the economy in the near-term: whether the economy will grow at a steady pace (G)or whether it will experience a recession (R).The table below shows the firm's possible profit results (in $ millions).Finally,the firm judges that there is a 70% chance of growth and a 30% chance of a recession.
(a)Firm X must make its decision now (before knowing the future course of the economy).Which pricing policy maximizes its expected profit?
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After a positive macro forecast,cutting ...View Answer
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