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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    ________ Is the Set of Actual and Potential Buyers of a Product
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________ Is the Set of Actual and Potential Buyers of a Product

Question 69

Question 69

Short Answer

________ is the set of actual and potential buyers of a product.
A market
An audience
A group
A segment
An exchange

Correct Answer:

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