When It Comes to Communicating with Customers, Marketers Have Traditionally

Essay

When it comes to communicating with customers, marketers have traditionally asked the question, "How can we reach our customers?" Because of new interactive media, effective marketers now ask:
"How can we apply the production concept?"
"How can we reach our customers and how should they reach us?"
"How can we apply the selling concept online?"
"How can we apply the selling concept using social media?"
"How can we apply the product concept online?"