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    Marketing
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    According to the Authors, a Highly Profitable, Short-Term Customer Is
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According to the Authors, a Highly Profitable, Short-Term Customer Is

Question 4

Question 4

Short Answer

According to the authors, a highly profitable, short-term customer is a ________.
true friend
butterfly
stranger
barnacle
true believer

Correct Answer:

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