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    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    Explain Why a Supermarket Owner Might Consider Customer Lifetime Value
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Explain Why a Supermarket Owner Might Consider Customer Lifetime Value

Question 103

Question 103

Essay

Explain why a supermarket owner might consider customer lifetime value when a disgruntled customer leaves the store dissatisfied.

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Customer lifetime value is the entire st...

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