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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    Consumer Perceptions of the Product's Value Set the ________ for Prices
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Consumer Perceptions of the Product's Value Set the ________ for Prices

Question 80

Question 80

Short Answer

Consumer perceptions of the product's value set the ________ for prices.
demand curve
floor
ceiling
variable cost
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