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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    Underpriced Products Sell Very Well, but They Produce Less Revenue
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Underpriced Products Sell Very Well, but They Produce Less Revenue

Question 68

Question 68

Short Answer

Underpriced products sell very well, but they produce less revenue than they would have if price were raised to the ________ level.
perceived value
value-based
variable
demand curve
price-floor

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