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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    When Amusement Parks and Movie Theaters Charge Admission Plus Fees
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When Amusement Parks and Movie Theaters Charge Admission Plus Fees

Question 45

Question 45

Short Answer

When amusement parks and movie theaters charge admission plus fees for food and other attractions, they are following a(n) ________ pricing strategy.
by-product
optional-product
captive-product
skimming
penetration

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