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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    ________ Prices Are the Prices That Buyers Carry in Their
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________ Prices Are the Prices That Buyers Carry in Their

Question 101

Question 101

Short Answer

________ prices are the prices that buyers carry in their mind and refers to when looking at a given product.
Psychological
Reference
Promotional
Geographical
Dynamic

Correct Answer:

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