Swatch Surveyed the Market and Identified an Unserved Segment of Watch

Short Answer

Swatch surveyed the market and identified an unserved segment of watch buyers.Using these results, they created a watch at a price consumers were willing to pay.The unorthodox order of this marketing mix decision is an example of ________.
competition-based pricing
cost-plus pricing
target costing
value-based pricing
penetration pricing