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    Exam 9: Pricing: Capturing Customer Value
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    Market-Skimming Pricing Is Practiced by Companies That Set a Low
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Market-Skimming Pricing Is Practiced by Companies That Set a Low

Question 19

Question 19

True/False

Market-skimming pricing is practiced by companies that set a low initial price in order to get their 'foot in the door' quickly and deeply,attract a large number of buyers quickly and win a large market share.

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