Short Answer
A vendor for Ford Motor Company received the following message from one of Ford's marketing managers: "As we move forward during the 21st century, it is incumbent upon us to inform you that Ford is committed to building profitable customer relationships by creating environmentally better cars and getting them to market faster at lower costs." The marketing manager is most likely referring to Ford's ________.
vision statement
market tactics
business portfolio
mission statement
business objectives
Correct Answer:
Verified
Correct Answer:
Verified
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