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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Relationships
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    The Collection of Businesses and Products That Make Up a Company
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The Collection of Businesses and Products That Make Up a Company

Question 9

Question 9

Short Answer

The collection of businesses and products that make up a company is called its ________.
strategic business unit
mission statement
strategic plan
business portfolio
operational factors

Correct Answer:

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