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Calvin Is a Custom Picture Framer

Question 126

Multiple Choice

Calvin is a custom picture framer.His total fixed cost is $110 a day,and his average variable cost is $1 a frame.He is maximizing his profit by selling 22 picture frames a day for $6 a frame.Few people know about Calvin's Framery.Calvin thinks that if he spends $10 a day on advertising,he can increase his market and sell 44 picture frames a day for $6 a frame.If Calvin's belief about the effect of advertising is correct,he


A) cannot increase his economic profit by advertising because advertising increases his average total cost.
B) cannot increase his economic profit by advertising because advertising increases his total cost.
C) can increase his economic profit by advertising.
D) can increase his economic profit by advertising only if he raises the price of a picture frame.
E) can increase his economic profit by advertising only if he can lower his total variable cost.

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