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    Exam 4: Analyzing the Marketing Environment
  5. Question
    How Might a Successful Marketing Program for Smart Phones Aimed
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How Might a Successful Marketing Program for Smart Phones Aimed

Question 26

Question 26

Essay

How might a successful marketing program for smart phones aimed at Millennials be different than one aimed at seniors?

Correct Answer:

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To attract Millennials, marketers may wa...

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