Scenario Tesla Motors Is a California-Based Company That Designs, Manufactures, and and Markets

Essay

Scenario
Tesla Motors is a California-based company that designs, manufactures, and markets high-performance electric cars.The company's first vehicle to hit the market was the Tesla Roadster, a sporty two-seater.Tesla's performance specifications are truly impressive.For example, the Roadster can accelerate from 0 to 100km/h in under 3.8 seconds.This type of acceleration is comparable to many high-performance Ferrari combustion engine models.The Tesla luxury sedan Model S and sport-utility vehicle Model X have also received accolades for artful design and performance.Not surprisingly, the electric car company has attracted many high-profile customers including Ben Affleck, Matt Damon, and Laurence Fishburne.
esla automobiles use lithium-ion battery cells and are the first electric vehicles to have a range greater than 320kms per charge.Many reports suggest that Tesla's energy efficiencies are superior to those of all other electric and hybrid cars.These efficiencies come with a cost, however.The base price of the Model S, Model X, and Roadster are about $60,000, $80,000, and $110,000, respectively.
How might a political regulation program like "cash for clunkers" (an economic incentive to purchase new, more fuel-efficient cars when trading in less fuel-efficient vehicles) impact Tesla's marketing program?