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  2. Topic
    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 6: Understanding Consumer and Business Buyer Behaviour
  5. Question
    ________ Is the Most Important Consumer Buying Organization in Society;
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________ Is the Most Important Consumer Buying Organization in Society;

Question 156

Question 156

Short Answer

________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.
Family
Social class
Membership group
Subculture
Reference group

Correct Answer:

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