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    Business
  3. Study Set
    Marketing
  4. Exam
    Exam 6: Understanding Consumer and Business Buyer Behaviour
  5. Question
    Some Consumers Worry That They Will Be Affected by Marketing
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Some Consumers Worry That They Will Be Affected by Marketing

Question 18

Question 18

Short Answer

Some consumers worry that they will be affected by marketing messages without even knowing it.They are concerned about ________ advertising.
alternative evaluation
subliminal
perceptual
innovative
comparative

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