Short Answer
Rashmi Singh always knows about the trendiest fashions.She actively shares her knowledge with a wide group of friends and colleagues about where to shop for cutting-edge fashion at great deals, and her advice is often followed.Rashmi is an example of a(n) ________.
membership group
innovator
opinion leader
buzz marketer
experiential source
Correct Answer:

Verified
Correct Answer:
Verified
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