Essay
Cultural factors exert a broad and deep influence on consumer behaviour.The marketer needs to understand the role played by the buyer's culture,subculture,and social class.Compare the roles of culture,subculture,and social class.
Correct Answer:
Verified
Culture is the most basic cause of a per...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q50: The relationship between the consumer's expectations and
Q51: This group has profoundly influenced the rest
Q52: People cannot focus on all of the
Q53: After purchasing a product,the consumer will be
Q56: Juana looked at her September issue of
Q57: Everyday consumers who are enthusiastic about their
Q58: Consumer purchases are not influenced by cultural,social,personal,and
Q59: Online social networks represent an important new
Q60: _ describes changes in an individual's behaviour
Q122: People differ greatly in their readiness to