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    Exam 7: Segmentation, Targeting, and Positioning
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    Marketers of Automobiles, Financial Services, and Travel Are Most Likely
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Marketers of Automobiles, Financial Services, and Travel Are Most Likely

Question 43

Question 43

Short Answer

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?
gender
income
occasion
usage rate
benefits sought

Correct Answer:

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