Solved

Consumer and Business Marketers Use Many of the Same Variables

Question 91

Short Answer

Consumer and business marketers use many of the same variables to segment markets.Business marketers use which of the following?
operational behaviours
purchasing plans
situational factors
product characteristics
brand personalities

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q36: Compare and contrast four major segmenting strategies.

Q55: What is one major assumption made by

Q62: Your company wants to move away from

Q64: Developing a stronger position within several segments

Q88: Once it has chosen a position, a

Q90: Jaygo Food Stores hires better employees than

Q93: Which of the following best describes market

Q94: When Burger King targets children, teens, adults,

Q96: Which of the following is the most

Q143: Apple says it makes its newest iPad