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    Exam 7: Segmentation, Targeting, and Positioning
  5. Question
    Which of the Segmenting Strategies Carries Higher-Than-Average Risks in Consumer
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Which of the Segmenting Strategies Carries Higher-Than-Average Risks in Consumer

Question 118

Question 118

Short Answer

Which of the segmenting strategies carries higher-than-average risks in consumer markets?
concentrated
mass
differentiated
undifferentiated
multiple-segment

Correct Answer:

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