Short Answer
According to your text, which of the following is perhaps the most important external source of new-product ideas?
engineers
customers
competitors
trade magazines, shows, and seminars
distributors and suppliers
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q3: Customer retention is perhaps the best measure
Q47: A service is anything that can be
Q74: How might a flower shop engage in
Q91: In which stage of the PLC would
Q98: Products and services fall into two broad
Q99: Through _, the service firm trains and
Q101: _ contributes to a product's usefulness as
Q112: How might measuring service quality be more
Q119: Name and describe three decisions that companies
Q141: The service- profit chain is the set