Essay
Service providers must consider four special service characteristics when designing marketing programs.Which is the BEST description?
service intangibility, service heterogeneity, service inseparability, service variability
service inseparability, service heterogeneity, service intangibility, service variability
service perishability, service heterogeneity, service inseparability, service variability
service heterogeneity, service perishability, service inseparability, service intangibility
service variability, service intangibility, service inseparability, service perishability
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service variability,...View Answer
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