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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
  5. Question
    Unsought Products Are Products That the Customer Buys Frequently,immediately and with a Minimum
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Unsought Products Are Products That the Customer Buys Frequently,immediately and with a Minimum

Question 117

Question 117

True/False

Unsought products are products that the customer buys frequently,immediately and with a minimum of comparison and buying effort.

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