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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Because So Many Purchase Decisions Are Made in Stores,a Product's
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Because So Many Purchase Decisions Are Made in Stores,a Product's

Question 116

Question 116

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Because so many purchase decisions are made in stores,a product's packaging may be a seller's last and best chance to influence consumers.

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