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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
  5. Question
    How Might Measuring Service Quality Be More Difficult Than Measuring
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How Might Measuring Service Quality Be More Difficult Than Measuring

Question 112

Question 112

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How might measuring service quality be more difficult than measuring product quality?

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Products are tangible;therefore,measurin...

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