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  3. Study Set
    Principles of Marketing Study Set 7
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Marketers Can Prolong the Lives of Many Products in the Maturity
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Marketers Can Prolong the Lives of Many Products in the Maturity

Question 32

Question 32

Essay

Marketers can prolong the lives of many products in the maturity or decline stages of the PLC,sometimes even moving these products back into the growth stage.How can this happen?

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Marketers can change any eleme...

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