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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Apple Encourages Customers to Form Local Apple User Groups
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Apple Encourages Customers to Form Local Apple User Groups

Question 81

Question 81

Multiple Choice

Apple encourages customers to form local Apple user groups. This is an example of a ________.


A) business partnership program
B) joint venture
C) club marketing program
D) consumer-generated marketing program
E) strategic alliance

Correct Answer:

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