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    Exam 1: Marketing: Creating Customer Value and Engagement
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    Dividing a Market into Several Sections of Customers Is Known
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Dividing a Market into Several Sections of Customers Is Known

Question 19

Question 19

Multiple Choice

Dividing a market into several sections of customers is known as ________.


A) mass customization
B) market positioning
C) market segmentation
D) value engineering
E) undifferentiated marketing

Correct Answer:

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