Procter & Gamble's Tide Detergent Does Not Phone or Call

Multiple Choice

Procter & Gamble's Tide detergent does not phone or call on all of its consumers to get to know them personally. Instead, Tide creates engagement and relationships through brand-building advertising, Web sites, and social media presence. Which of the following types of associations would be most profitable for the firm to develop with these customers?

A) full partnerships
B) basic relationships
C) joint ventures
D) strategic alliances
E) business partnering