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    Exam 1: Marketing: Creating Customer Value and Engagement
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    A Customer Who Is Both Loyal and Profitable Is Referred
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A Customer Who Is Both Loyal and Profitable Is Referred

Question 69

Question 69

Multiple Choice

A customer who is both loyal and profitable is referred to as a ________.


A) barnacle
B) stranger
C) true believer
D) laggard
E) butterfly

Correct Answer:

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