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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
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    A Firm That Sends E-Mail Updates to Customers About New
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A Firm That Sends E-Mail Updates to Customers About New

Question 72

Question 72

True/False

A firm that sends e-mail updates to customers about new products is engaging in personal selling.

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