Multiple Choice
Which of the following is an example of a combination of sales promotions and direct marketing?
A) a company giving discounts on their product prices in order to gain a brand image
B) a company releasing a nationwide television ad about every buyer having a chance to win a lottery prize
C) a company holding a press conference to talk about their new product
D) a company's sales representatives meeting customers directly to present customized offerings
E) a company sending an e-mail to a customer about a discount on a product during a holiday season
Correct Answer:

Verified
Correct Answer:
Verified
Q7: What are the different functions of a
Q8: Public relations can have a strong impact
Q9: Power Pro, a leading manufacturer of lawn
Q10: Which of the following is true of
Q11: The objective of _ advertising is to
Q13: Lush Lawns, a new landscaping company, uses
Q14: Which of the following best describes the
Q15: What methods of setting advertising budgets are
Q16: Explain the use of sales promotions as
Q17: Watson Insurance is an insurance company that