Solved

A Pharmaceutical Manufacturer Offers Monetary Incentives to Its Sales Representatives

Question 89

Multiple Choice

A pharmaceutical manufacturer offers monetary incentives to its sales representatives to promote a new drug to the medical professionals in their respective geographic territories. This is an example of a ________ strategy.


A) push
B) direct marketing
C) vertical integration
D) pull
E) publish-subscribe

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions