Chic Eyewear, a Producer of Designer Eyeglass Frames, Promotes Their

Multiple Choice

Chic Eyewear, a producer of designer eyeglass frames, promotes their new line in national fashion magazines. Chic Eyewear lists the select optical retailers that carry their line at the bottom of their ads. This is an example of a ________ strategy.

A) push
B) vertical integration
C) pull
D) publish-subscribe
E) direct marketing