Veggie Delight, a Leading Manufacturer of Frozen Vegetarian Burgers, Has

Multiple Choice

Veggie Delight, a leading manufacturer of frozen vegetarian burgers, has recently entered the Middle East markets. Based on its research, consumers in the Middle East prefer spicier burgers than in the United States and other countries. So the company alters the ingredients in its burgers to meet the local preferences. In this scenario, Veggie Delight is using a(n) ________ strategy to market its product.

A) communication adaptation
B) undifferentiated marketing
C) straight product extension
D) product invention
E) product adaptation