To Overcome This Problem When Selling to Less-Affluent Consumers in Developing

Multiple Choice

To overcome this problem when selling to less-affluent consumers in developing countries, many companies make simpler or smaller versions of their products that can be sold at lower prices. Others have introduced new, more affordable brands for global markets. This is known as a(n) ________ problem.

A) price escalation
B) demand escalation
C) inflation
D) skimming price
E) deflation